Simon Peel Formerly of Jitterbit, IBM and Cast Iron Systems discusses how Apple is working on a settlement with a meal-prep startup over a similar logo.
MARLBOROUGH, UNITED KINGDOM / Apple representatives recently explained that the company is working on a settlement with a new meal-prep company. The company is a young startup, and Apple claims the pear logo is slightly too similar to the company’s own Apple emblem. Simon Peel discussed the issue and shared some thoughts.
Simon Peel Formerly of Jitterbit, IBM and Cast Iron Systems explained that the meal prep company’s name is Prepear, and the logo is a pear with a leaf on top. He added that Apple is claiming the logo readily calls to mind the famous Apple logo, very much because the leaf looks extremely similar. Simon Peel explained Apple is arguing the logo creates a commercial impression that is similar to theirs.
“The bottom line is that Apple doesn’t want the general public to think the tech company is at all affiliated with the meal prep company,” Simon Peel Formerly of Jitterbit, IBM and Cast Iron Systems said. “They don’t want consumers to think they are affiliated with Prepear.”
However, Simon Peel Formerly of Jitterbit, IBM and Cast Iron Systems explained that the tech company is now working directly with Prepear to solve the issue. It was stated in a recent report that Apple has asked for a delay in the proceedings for 30 days, so they can attempt to handle the negotiations and settlement between the two companies.
Prepear is an application started by Super Healthy Kids. The app allows users to store their recipe ideas and create healthy meal plans. Their representatives feel that Apple is abusing its position of power and purposely causing harm to a small business that is already struggling due to the COVID-19 pandemic. Simon Peel Formerly of Jitterbit, IBM and Cast Iron Systems added that they have pledged to fight Apple not just to retain their current logo, but to set an example that major corporations should not bully small businesses, and such bullying can have negative consequences.
“Prepear began a Change.org campaign to enlist the public’s aid in getting Apple to back off of the logo issue,” Simon Peel said. “The petition now has more than 269,000 signatures.”
Simon Peel Formerly of Jitterbit, IBM and Cast Iron Systems finished by stating that the two companies are currently in negotiations, and if a decision can’t be reached by Jan. 23, 2021, the next step will be the court system. The first court date is set for March of 2021.